Diageo and Greene King partner with government to encourage responsible festive drinking

01 December 2023 by
Diageo and Greene King partner with government to encourage responsible festive drinking

Drinks supplier Diageo and pub group Greene King have partnered with THINK!, the government's official road safety campaign, with the aim of encouraging people to drink responsibly over the festive period.

The initiative marks the third consecutive year Diageo, whose brands include Guinness, Johnnie Walker, and Smirnoff, is partnering with THINK! this Christmas.

The partnership will allow designated drivers to claim a free pint of Guinness 0.0 at the 472 participating Greene King pubs across the UK throughout December.

To participate, drivers can download a voucher from the Guinness website and present the voucher code and their car keys at the bar to prove their designated driver status and claim their free Guinness 0.0.

Nuno Teles, managing director at Diageo GB, said: "Drink driving is never acceptable which is why we're building on our previous campaigns with THINK! to help encourage responsible drinking this Christmas.

"By giving designated drivers a free pint of alcohol-free Guinness 0.0, our partnership with THINK! and Greene King will allow designated drivers across the UK to still be part of the festive fun and drive everyone home safely."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking