Elli Jafari promoted to managing director of the Standard London

13 July 2021 by
Elli Jafari promoted to managing director of the Standard London

Elli Jafari has been promoted to managing director of the Standard, London, having joined the hotel as general manager in August 2018 ahead of its July 2019 opening.

Prior to joining the 266-bedroom hotel near King's Cross, Jafari was managing director for the Curtain hotel and members' club in Shoreditch.

She said: "It has been an absolute honour to steer the ship at the Standard London for the last two years, working alongside some of the most committed and creative people in the industry. We've had a pretty wild ride – from opening the hotel to closing and reopening throughout this past year – but I remain enormously proud of all we've achieved and I am beyond thrilled to now be managing director of the hotel, supported by this brilliant bunch."

Amber Asher, president and general counsel, Standard International, added: "We wholeheartedly congratulate Elli on this much-deserved promotion to managing director of the Standard, London. Elli supported the team through an incredible opening and has become a tremendous leader through the most challenging of times during this pandemic, with hard work, skill, heart and perseverance."

The property was the first opening outside of the US for the group, which was created in 1999 and has six other hotels in New York, Los Angeles, Miami and the Maldives. Thai real estate developer Sansiri made its first investment into Standard International in late November 2017 and is now the majority stakeholder.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking