Marketing
Accor rapped by watchdog over influencer’s TikTok post at the Savoy
Hotel giant Accor has received a warning from the Advertising Standards Authority (ASA) after an influencer shared a TikTok post during a stay at the Savoy without making it clear it was an advert.
Social Media Summit 2023: learn how to supercharge your social media strategy
The Caterer has launched the 2023 Social Media Summit, an interactive masterclass that will give hospitality marketing professionals the tools and techniques to supercharge their social media strategy.
Viewpoint: how does your hotel stand out?
Evolve and expand experiences to entice consumers, report highlights
How to price a hotel room
How to optimise your Google Business Profile
Better Business: Pearly Cow
From boutique hotel to matching restaurant, the brothers behind Pearly Cow have created their own strong[...]
Better Business: Great North Pie Co
From kitchen to Kampus, Neil Broomfield’s Manchester pie business blooms while staying true to its roots.[...]
How to engage and use social media influencers
Who should you pick, which platform and how should they brag about your brand? Vicky White[...]
Viewpoint: five mistakes hospitality marketers shouldn’t make in 2023
It might be tempting to panic and start shouting about your low prices, but a level-headed[...]
Accor launches midscale soft brand to appeal to independent hotels
Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured."
This much I know: Derek Taylor, hotel marketing pioneer
As the hotel sales and marketing pioneer turns 90, he tells James Stagg what he has learned in a lifetime in hospitality and why the fundamentals remain as important as ever
Cateys 2022: Best Marketing Campaign Award: Meldrum House Country Hotel & Golf Course
Meldrum House Country Hotel & Golf Course wins Best Marketing Campaign Award, sponsored by Braehead Foods
Creative agency Omne signs up hospitality consultant Charli Garner
Strategic and creative agency Omne has announced it has appointed hospitality consultant Charli Garner.
Travolution opens free registration for hospitality delegates at 2022 summit
The Caterer’s technology and digital commerce sister publication Travolution has opened its annual European summit registration[...]
Hospitality Rising recruitment campaign launches £5m fundraise
Hospitality Rising, led by ex Pret a Manger and YO! Sushi marketer Mark McCulloch to tackle[...]
Viewpoint: how can hotels beat cancel culture?
Guests are used to shopping around and cancelling bookings when a cheaper option presents itself, so[...]
Cateys 2021: Best Marketing Campaign Award: the Rick Stein Group
Many businesses launched into the ‘at home’ market during the pandemic, but the judges were particularly impressed by how the Rick Stein Group developed a well thought-through marketing campaign that will be scalable post-pandemic."
How to create a hospitality marketing strategy to reconnect with your customer base
While pent-up demand might be driving immediate sales post-lockdown, a continuous, effective communication strategy will guarantee custom for the years to come.
Futureproof your marketing strategy with next week’s free Marketing Summit
The Caterer is hosting a free virtual summit on Tuesday 29 June to help hospitality operators futureproof their marketing in unpredictable times.
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