Anti-‘copycat meat' vegan concept Kiss My Grass launches in London

11 April 2019 by
Anti-‘copycat meat' vegan concept Kiss My Grass launches in London

Vegan restaurant Kiss My Grass has launched in Fulham - with a focus on plant-based dishes that don't strive to mimic meat.

The 20-cover south-west London site on Lillie Road opened earlier this week, offering lunch and dinner service as well as brunches. Its fully vegan menu draws inspiration from pop culture, with dishes including a dish of crispy corn gnocchi with pan-fried mushrooms, dubbed ‘Gnocchi on heaven's door', and sweetcorn and potato fritters with pan-fried baby Gem lettuce, called ‘Don't want no spuds'.

In particular the offering attempts to avoid meat substitutes, with the restaurant's ethos stating it "doesn't believe you have to replicate traditional meaty dishes or use protein substitutes to create delicious vegan dishes" and instead "proudly places vegetables at the centre of each dish, instead of their usual side position".

Leon announces rapid like for like boost in early 2019 backed up by vegan offering >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking