BrewDog signs partnership to ‘fast track' China business

20 February 2023 by
BrewDog signs partnership to ‘fast track' China business

Pub and brewing group BrewDog has signed a partnership agreement with Budweiser China to "fast track" its business in China.

The company has been operating in the market since 2015 and opened a bar in Shanghai in 2020, "but to say we've barely scratched the surface of this dynamic and fast-growing market would be a massive understatement," chief executive James Watt said on LinkedIn.

"China is one of those markets where you really need to work with an established partner who has a sales and distribution infrastructure in place and local market knowledge."

The partnership will see BrewDog's beers brewed in the country, with plans to open up to 10 more bars in China over the next five years.

Watt added: "By making beer closer to our customers – as we do in the US, Germany and Australia - we can give craft beer lovers a much fresher product and do it in a way which is better for the planet.

"We've always wanted to go for growth in China - now we can do it from a position of strength, while remaining fiercely independent."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking