Guests hopeful for 2021 events as hotels see booking interest

08 February 2021 by
Guests hopeful for 2021 events as hotels see booking interest

Hotels are seeing booking interest around major UK events, suggesting guest optimism in the vaccine roll-out and reopening of the hospitality sector later in the year.

Occupancy in Glasgow is between 84% and 89% for early November around the UN Climate Change Conference, according to data from STR's Forward STAR solution. And although London levels are mostly below 10% for the year, this increases to 21% on 18 June, the day of the UEFA Euro group stage match between England and Scotland, and 15% on 2 October, the day before the London Marathon.

Steven Cote, STR's product manager for Forward STAR, said: "These numbers indicate the optimism for vaccine distribution, better control of the pandemic, and improved conditions for travel and events. Guest booking windows have shortened significantly during the pandemic, so there is plenty of potential for these levels to grow even higher as we get closer to the event dates. At the same time, unfortunately, more cancellations are also possible if the situation is not improved enough for these events to happen as planned."

Hotels in Cornwall told The Caterer they saw an uptick in web traffic and bookings after the announcement that Carbis Bay will host the G7 Summit this summer.

Photo: Shutterstock

TagsHotels and STR
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking