Philadelphia launches The Philly Academy following ‘perfect storm' of kitchen challenges
Leading chefs, charities and organisations have been brought together by Philadelphia Professional – the UK's number one cream cheese – to create the Philly Academy, a free educational online video resource open to chefs across hospitality.
With hospitality facing a perfect storm of unprecedented issues, Philadelphia Professional spoke to chefs across the industry and uncovered four recurring challenges:
- Lack of experienced staff
- Lack of inspiration
- Lack of time
- Rising costs
Offering tailored advice, hints, tips and genius hacks, the Academy has been developed in response to these findings, with two focused modules – Chef Life and Philly Hacks – offering help and advice to working kitchens.
A bank of inspired hacks and recipes from leading chefs such as Juliet Sear, Thuy Pham and Thomas Leatherbarrow are brought together in the Philly Hacks module, helping kitchens do more with less and take menus from morning to midnight by harnessing the quality and versatility of Philly.
When it comes to Chef Life, it's more than just stove-side work. It includes TikTok sensation Thom Bateman's social media expertise and a team of experts in various fields offering tangible support and advice on menu engineering, diversity inclusion and talent management.
Andrew Severs, Customer Development Manager, Philadelphia Professional, says: "Chefs are under pressure like never before. We've uncovered what we and many working chefs believe to be the four main challenges in kitchen life and founded the Philly Academy to help give something back. By partnering with leading chefs, colleges, associations, and charities to offer help, advice, support, and inspiration that directly impacts professional kitchens and their brigades, we want to do our duty as a passionate and responsible supplier and come to together say; whatever the challenge, Philly's got your back."
Chefs can enrol at the Philly Academy today by visiting: https://www.philadelphiaprofessional.co.uk/the-philly-academy/
For each sign up Philly will donate £1 to Hospitality Action, supporting the vital work they do to help all those who work, or have worked within hospitality in the UK.
Philadelphia is the UK's number one cream cheese. The brand is owned by Mondelez, a world leader in branded snacks and ingredients. To find out more visit: https://www.philadelphiaprofessional.co.uk/
