PizzaExpress to close Za site but ‘remains committed' to the format

13 December 2019 by
PizzaExpress to close Za site but ‘remains committed' to the format

PizzaExpress is to close its Za concept in London's Fenchurch Street and revert the site to its original brand.

The company, which launched the concept in March as a grab-and-go, by-the-slice offering, has said it will relaunch it in a better suited site in 2020.

Zoe Bowley, UK and Ireland managing director, said: "Our new brand, Za, was launched earlier this year, following robust research which highlighted customer appetite for fast, fresh pizza by the slice. As part of our test and learn strategy, we're pleased it has proven our initial test of concept.

"We remain committed to the Za format and brand, continue to refine the proposition and currently plan to open a brand-new site more suited to Za in 2020."

The casual dining pizza company has over 470 branches across the UK. This year it opened five new sites and refurbished 20 restaurants.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking