Salt Bae's Nusr-Et London turns over £7m in first 14 weeks

12 August 2022 by
Salt Bae's Nusr-Et London turns over £7m in first 14 weeks

Salt Bae's Nusr-Et London in the Park Tower Knightsbridge turned over more than £7m in its first 14 weeks of trading, accounts filed with Companies House have revealed.

The opening from Turkish chef Nusret Gökçe, nicknamed ‘Salt Bae' after his flamboyant meat seasoning antics turned him into a social media star, had been planned for several years before the doors finally opened.

The buzz and pricing (a giant tomahawk steak will set diners back £630), generated countless media headlines, which clearly translated into roaring trade.

In just over three months, from 23 September 2021 to 31 December 2021, Nusr-Et turned over £7,028,266, with earnings before interest, taxes, depreciation, and amortisation of £2.8m and pre-tax profits of £2.2m.

In its accounts the company said: "The company has performed higher than the expected results for the last quarter of the year and the directors believe that the company will be able to continue to trade for the foreseeable future based on the profits generated during the year and management's thorough review of cash flows."

The results were achieved despite the impact of Omicron, which disrupted hospitality trading over the vital Christmas period.

Nusr-Et London is owned by parent company Dogus International, which does not list Gökçe as a director. It was the group's first opening in the UK, following restaurants in Turkey, Dubai, Abu Dhabi and America.

Photo: https://www.nusr-et.com.tr/locations/

Continue reading

You need to create an account to read this article. It's free and only requires a few basic details.

Already subscribed?

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking