Wrapmaster urges chefs to reduce food waste as part of Waste Less, Save More campaign

Food wrap system Wrapmaster is urging chefs and operators to improve food-waste habits before the new food waste legislation comes in later this year.

As part of its recently launched Waste Less, Save More campaign, Wrapmaster aims to highlight the cost-saving benefits of switching to its wrap system ahead of the 2030 legislation.

The new legislation will see foodservice sites being required to separate food waste into a different bin for collection by 2023 in Wales, and next year for England. By 2030, foodservice outlets will no longer be permitted to send their food waste to landfill or incineration.

The brand aims to minimise food waste by protecting and preserving ingredients through its kitchen dispensers. Chefs and foodservice outlets can add food protectors, such as cling film or foil, to Wrapmaster's casings to cover food. The casings mean that cling film, foil, and baking parchment is protected from spills and dirt and the concealed blade in the dispenser ensures hands are safe for cutting.

A survey of Craft Guild of Chefs and British Culinary Federation members revealed over three quarters of chefs (76%) use Wrapmaster in their kitchen.

Speaking about the challenges facing the foodservice industry, Adrian Brown managing director at Cofresco Foodservice, brand owner of Wrapmaster, said: "The compliance deadline is rapidly approaching for 2023/2024. Operators need to adapt their practices when it comes to food waste to meet regulations and combat the cost-of-living crisis.

"We want to support chefs and operators wherever possible with a sustainable, cost-effective and practical approach to wrapping and protecting food."

This new compliance is being introduced through the Environment Act 2021.